Top 5 Fitness and Weight Loss Programs on iOS in Sweden Q4 2023

During the fourth quarter of 2023, the top five fitness and weight loss programs on iOS in Sweden demonstrated varied performance in terms of downloads, revenue, and weekly active users. Here’s a closer look at each app's metrics, based on data from Sensor Tower.

Lifesum: Diet and Food Tracker exhibited notable trends. Revenue peaked at around $27.9K in the final week of September and saw fluctuations throughout the quarter, ending the year with approximately $25.3K in the last week of December. Downloads fluctuated, peaking at 1.6K in mid-October and dropping to 834 in the week of December 18, before a slight recovery to 1.2K in the last week of December. The app maintained a relatively stable number of weekly active users, starting the quarter with 36.1K and ending with 26.2K.

Strava: Run, Bike, Hike experienced a decline in both revenue and downloads over the quarter. Revenue started at approximately $26.7K and dropped to around $17.9K by the last week of December. Downloads followed a similar trend, starting at 1.6K and dropping to 526 before rising to 1.1K in the final week. Weekly active users saw a minor fluctuation, beginning at 22.1K and closing the quarter at 21.8K.

WeightWatchers Program showed a steady revenue trend, starting at $15.2K and ending at $10.7K, with a notable peak at $14.6K in late October. Downloads were relatively low, fluctuating between 254 and 505, with a significant spike to 1K in the last week of December. Weekly active users remained stable with slight declines, starting at 1.2K and ending at 997.

Fitbit: Health & Fitness had a mixed quarter. Revenue ranged from $7.7K to $13.9K, peaking in the last week of December. Downloads were generally low but saw a significant increase from 331 in mid-December to 1.5K by the end of the month. Weekly active users remained stable, starting at 10.3K and ending at 9.9K.

Zwift: Ride and Run showed consistent growth. Revenue started at $8.2K and rose to $9.7K by the end of the quarter, with a peak of $10.6K in late November. Downloads were modest, ranging from 102 to 211. Weekly active users showed a steady increase, starting at 755 and reaching 1.1K by the end of December.

These trends reflect the dynamic nature of the fitness and weight loss app market in Sweden. For more detailed insights and data, visit Sensor Tower.